1. Develop and execute integrated marketing strategies to promote heavy machinery, parts, and after-sales services.
2. Plan and manage digital marketing campaigns, including Search Engine Optimization(SEO), Search Engine Marketing(SEM), social media, email marketing, and online advertising.
3. Oversee content creation for websites, social media, brochures, and other marketing materials to support brand positioning.
4. Analyse digital analytics, campaign performance, and market trends to refine marketing strategies.
5. Manage the company’s online presence, ensuring accurate and up-to-date information across all platforms.
6. Coordinate with the sales team to create targeted campaigns for lead generation and conversion.
7. Build and maintain strong relationships with industry partners, media, and event organisers.
8. Plan and execute participation in trade shows, exhibitions, and product launches.
9. Oversee brand consistency across all marketing channels and collateral.
10. Manage marketing budgets and ensure cost-effective campaign execution.
11. Lead, mentor, and develop the marketing team to achieve departmental KPIs.
12. Research competitor activities, industry trends, and customer preferences to identify new opportunities.
13. Monitor and analyse financial and operational KPIs to drive informed decision-making.
14. Collaborate with after-sales, service, and manufacturing teams to create service-focused marketing initiatives.
15. Ensure compliance with relevant advertising regulations and corporate branding guidelines.
16. Travel as required to attend events, site visits, and meet with partners or stakeholders.